How might we support Ignite Peace in powerfully articulating their impact to achieve their strategic goals and mission of educating and advocating for peace, challenging unjust systems, and promoting the creation of a non-violent society?

Building Impact Awareness

Ignite Peace, a nonprofit organization dedicated to promoting peace and social justice, needed support in clearly communicating their impact to key stakeholders. Their challenge was to translate their extensive work into engaging stakeholders that would resonate with donors, partners, and the community, ultimately helping them achieve their strategic goals.

Ignite Peace aimed to strengthen brand awareness, enhance partnerships, and attract new funding by improving how they share their impact. They sought a strategy to communicate their work in a way that was engaging and emotionally compelling.

New Views Consulting Megan McClendon Ignite Peace Nonprofit Consulting Event Communication Research Strategy

Qualitative Stakeholder Research

Conducted interviews with board members, staff, subject matter experts, and foundation partners to gather insights.

Co-Design Workshops

Led in-person workshops to co-design engagement strategies and test concepts, identifying one concept to move into live testing.

New Views Consulting Megan McClendon Ignite Peace Nonprofit Consulting Event Communication Research Strategy 2.jpg

Community Engagement Event

Hosted a live screening of the reimagined docuseries, inviting community stakeholders to view the content and engage in meaningful conversations about its impact.

The Impact

  • Built greater awareness of Ignite Peace, their work and their impact with community stakeholders including foundations, government, nonprofits and community members.

  • Received significant recognition and unrestricted grant funding from a major funder within 3 months of the event.

  • Supported team with new insights on their work and leadership, along with providing a reformatted docuseries to increase viewership and support.